Sharing your company’s or brand’s soul with the consumer
In today’s heavily automated, digital-everything world, it’s no surprise that people are attracted to brands with a soul. These companies make human connections part of their brand’s DNA.If you are a small to a medium-sized business trying to compete for market share with larger companies advertising budget can seem impossible. Here is a way to […]
Share your Company’s Sustainable Practices
The UN’s Sustainable Goal #12 is aimed at responsible consumption and production. Some of the main themes are looking at the way we produce and grow the products we use and making better choices in what we buy and who we buy from as consumers. The goal is to decouple economic growth from environmental degradation, increase resource […]
Farm to Fork Strategy; Making Food Systems Earth-Friendly, Fair & Healthy
The EU’s Farm to Fork strategy aims to lower Global House Gas (GHG) emissions and increase sustainability. The way we produce the food we eat accounts for 1/3 of all GHG1, The major contributor to this is the agricultural sector, which produces methane and nitrous oxide. Methane and nitrous oxide are the two most potent […]
Using ESG to Attract and Keep Employees
Due to a widespread worker shortage, a company’s job to attract and retain good talent is getting tougher. A company’s ESG is now a bigger part of its reputation, and that reputation builds trust and connection with its employees. A survey of 1,000 office workers [1] found that 62% think it’s important that their employer had a […]
Trust, but Verify
Trust, but verify became internationally known when President Ronald Reagan used it on several occasions in the context of nuclear disarmament discussions with the Soviet Union. With clearESG, you don’t get to make a claim unless you can prove it. This revolutionary app allows your consumers and partners to see exactly what you attest to […]
5 Ways to Spot Greenwashing
By now, most of us have heard the term Greenwashing. It describes companies trying to appear greener than they are. No one wants to be misled by companies making fake or embellished claims. Here are 5 ways to spot Greenwashing: A company that makes vague claims with no real description. Statements like “eco-friendly” or “we care about […]
No More Greenwashing
Governments around the world are cracking down on false ESG claims made by companies. Behemoth Deutsche Bank had its offices raided in May of this year over fraud allegations related to ESG claims. A study by International Consumer Protection and Enforcement Network (ICEPN) found that 40% of companies’ claims made online about sustainability were overstated […]
Why should companies share their ESG Story?
In a 2019 U.S. Consumer Sustainability Survey[1], more than 1,000 consumers were asked about their buying habits, revealing that more than two-thirds of the respondents consider sustainability when making a purchase and are willing to pay more for sustainable products. More and more people want to know exactly who they are spending their money with […]
ESG Performance and Cannabis
“Cannabis companies have a unique opportunity in a new industry to establish sustainability strategies, procedures and processes from the ground up to better meet growing global ESG demands as the industry matures. Companies will benefit from paying attention to their environmental, social, and governance risks and take steps now to identify them and take proactive […]
The Remarkable Rise Of ESG
“Responsible investing is widely understood as the integration of environmental, social and governance (ESG) factors into investment processes and decision-making. ESG factors cover a wide spectrum of issues that traditionally are not part of financial analysis, yet may have financial relevance. This might include how corporations respond to climate change, how good they are with […]