In a 2019 U.S. Consumer Sustainability Survey[1], more than 1,000 consumers were asked about their buying habits, revealing that more than two-thirds of the respondents consider sustainability when making a purchase and are willing to pay more for sustainable products. More and more people want to know exactly who they are spending their money with and what that company stands for. Businesses want to know who they are partnering with and if their values are aligned. What your company does and how your product is made matter now more than ever. Being transparent has become the new standard.
With the increased demand for transparency coupled with the new technology now available to track and process data… the importance of your ESG story just became greater. Every single company that was ever started, started small. They became known because something set them apart from the crowd. Your ESG story is one big way to set yourself apart and ahead.
clearESG has created a blockchain-powered app to make it easier and cost-effective for companies of all sizes to share their ESG story.
[1] https://www.cgsinc.com/en/infographics/CGS-Survey-Reveals-Sustainability-Is-Driving-Demand-and-Customer-Loyalty
