Transparency Benefits the Entire Cannabis Industry

Public trust is always paramount in consumer products, specifically ones we put in our bodies. That’s why there are government regulations to ensure that safety standards are met. But something has happened in cannabis where some companies, big ones, falsify lab results (COAs) to make a buck. In such a young industry, from a legalization perspective, this erodes trust and affects even those working hard to ensure their products are top-quality. The good news is that there is a way for these good actors to set themselves apart by focusing on providing absolute transparency to their consumers. This is even more critical when discussing using cannabis for medicinal purposes.

Oxford’s definition of the word trust

“In its simplest explanation, the Efixii blockchain, through the Efixii dApp interface, connects consumer feedback to seed-to-sale data at a batch level.”

Photo by Matthew Brodeur, cover image by davide ragusa

The Efixii blockchain was created to provide better outcomes for all involved in the cannabis supply chain, from the cultivator to the consumer. The Efixii dApp enables everyone to attest, aka share, information on the indelible ledger system we call a blockchain. By sharing this information, trust, the ultimate objective of transparency, is created. Because cannabis is a plant, it keeps changing from the time a seed, or cutting, is planted until consumption. That means that dried flower from the same batch can be radically different based on how it is handled in the supply chain. This means your favorite Purple Kush may not be so favorite next time you use it all because of how long it sits in a warehouse.

In its simplest explanation, the Efixii blockchain, through the Efixii dApp interface, connects consumer feedback to seed-to-sale data at a batch level. All of this information is available to see through a simple QR code. Consumers can learn about how a product is made and what other consumers like. At the same time, cultivators can track consumers’ preferences and quickly identify problems if they arise. Retailers and distributors now have the confidence to place reorders because all information is in real-time. Through this open transparency, trust is created, and commerce happens.

Visit efixii.io to learn more about the Efixii solution for cannabis and hemp and much more.

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