ESG, A Brand Building Measure

Environmental, social, and governance (ESG) factors have become increasingly important to consumers when making purchasing decisions. Brands that have a strong ESG profile are viewed as more responsible and trustworthy, which can have a positive impact on brand image and reputation. In this blog post, we will explore how ESG can be used as a […]

Efixii; a Decentralized Platform for the Future of Agriculture

The blockchain is an incredibly useful tool for recording, storing, and transferring data that does not rely on a centralized system. The heart of the blockchain is anonymity, which protects against data breaches in an environment that is decentralized. The baseline of all crypto-based transactions is trust, guaranteed by this decentralized system. Ethereum is a […]

Trust, but Verify

Trust, but verify became internationally known when President Ronald Reagan used it on several occasions in the context of nuclear disarmament discussions with the Soviet Union. With clearESG, you don’t get to make a claim unless you can prove it.  This revolutionary app allows your consumers and partners to see exactly what you attest to […]

5 Ways to Spot Greenwashing

By now, most of us have heard the term Greenwashing. It describes companies trying to appear greener than they are. No one wants to be misled by companies making fake or embellished claims. Here are 5 ways to spot Greenwashing: A company that makes vague claims with no real description.  Statements like “eco-friendly” or “we care about […]

No More Greenwashing

Governments around the world are cracking down on false ESG claims made by companies.  Behemoth Deutsche Bank had its offices raided in May of this year over fraud allegations related to ESG claims. A study by International Consumer Protection and Enforcement Network (ICEPN) found that 40% of companies’ claims made online about sustainability were overstated […]

Why should companies share their ESG Story?

In a 2019 U.S. Consumer Sustainability Survey[1], more than 1,000 consumers were asked about their buying habits, revealing that more than two-thirds of the respondents consider sustainability when making a purchase and are willing to pay more for sustainable products. More and more people want to know exactly who they are spending their money with […]

ESG Performance and Cannabis

“Cannabis companies have a unique opportunity in a new industry to establish sustainability strategies, procedures and processes from the ground up to better meet growing global ESG demands as the industry matures. Companies will benefit from paying attention to their environmental, social, and governance risks and take steps now to identify them and take proactive […]

79% of consumers are changing their purchase preferences based on ESG Impact

Publicly held companies have, in recent years, begun to standardize and improve their communications to investors about ESG. In doing so, they have been rewarded. The widely circulated Larry Fink message for the CEOs of the companies in which he invests spoke volumes, both in what it revealed about the “sustainability premium” that exists with […]

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